Ah, Marketing.
Anni wrote a post which touched on something I have been sporadically mulling over. The idea of signs, if they exist, should they be believed and what they could mean. I tried to express my point of view in a comment but it was a little one-dimensional.
Today, I'm trying to catch up on my Marketing studies and I come across a section that added a bit of depth to what I meant. It has to do with related selectivity and how it affects consumer perception. Don't leave yet, I'm not ranting about marketing. The same priciples are relevant to the idea that signs are trying to tell us something. As an example, I'll take a person that has ended a long-term relationship (since I'm a guy, we'll make this person a guy).
Selective exposure says that a person's beliefs influence what they choose to experience. Our singleton now associates what he experience in a film, tv-programme or song to be relevant to his situation. What he doesn't understand is that anything outside of this belief (his situation) is unnoticed or ignored outright. The reason that these signs appear to him is that he subconsciously seeks out this type of sign. He might: see the same type of car that his former love interest drives or see his and her name pop up in the titles of a movie.
Similarly, selective attention says that he'll be more aware of information that supports his decisions and ignore the information that contradicts it. If he is considering going back to her he'll ignore her new love interest's name when it comes up in the titles of the same movie.
Selective retention is the way that we remember information that is relevant and forget the rest. This can explain how a person will idealise a relationship once it is over, or opposite to that, demonise the same relationship depending on their beliefs. Our guy will possibly decide that that he was responsible for pushing her away. He could also think the girl is a slut and that she didn't care for him because she cheated on him. Either way, what he remembers about the relationship will be influenced by what he believes.
Like I said in my comment, I think that signs are subjective in that we only see what we want to. I think that coincidences are more founded than signs. I have no complete philosophies on coincidences but if one comes up, I'll be sure to bore you with it too.
Today, I'm trying to catch up on my Marketing studies and I come across a section that added a bit of depth to what I meant. It has to do with related selectivity and how it affects consumer perception. Don't leave yet, I'm not ranting about marketing. The same priciples are relevant to the idea that signs are trying to tell us something. As an example, I'll take a person that has ended a long-term relationship (since I'm a guy, we'll make this person a guy).
Selective exposure says that a person's beliefs influence what they choose to experience. Our singleton now associates what he experience in a film, tv-programme or song to be relevant to his situation. What he doesn't understand is that anything outside of this belief (his situation) is unnoticed or ignored outright. The reason that these signs appear to him is that he subconsciously seeks out this type of sign. He might: see the same type of car that his former love interest drives or see his and her name pop up in the titles of a movie.
Similarly, selective attention says that he'll be more aware of information that supports his decisions and ignore the information that contradicts it. If he is considering going back to her he'll ignore her new love interest's name when it comes up in the titles of the same movie.
Selective retention is the way that we remember information that is relevant and forget the rest. This can explain how a person will idealise a relationship once it is over, or opposite to that, demonise the same relationship depending on their beliefs. Our guy will possibly decide that that he was responsible for pushing her away. He could also think the girl is a slut and that she didn't care for him because she cheated on him. Either way, what he remembers about the relationship will be influenced by what he believes.
Like I said in my comment, I think that signs are subjective in that we only see what we want to. I think that coincidences are more founded than signs. I have no complete philosophies on coincidences but if one comes up, I'll be sure to bore you with it too.
Labels: relationships, studies
At 11:17 Debaser mumbled incoherently.
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